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General News

13 October, 2024

Tourism makes welcoming push

THE welcome mat is being rolled out across Loddon communities in a move to boost visitor experiences in the region. Seven venues and businesses will become visitor information outlets for the Loddon Valley Tourism’s Welcome Shop program. Welcome...


James Roberts and Kylie Hetherton in Bridgewater
James Roberts and Kylie Hetherton in Bridgewater

THE welcome mat is being rolled out across Loddon communities in a move to boost visitor experiences in the region.
Seven venues and businesses will become visitor information outlets for the Loddon Valley Tourism’s Welcome Shop program.
Welcome Shops will expand the visitor servicing network to support the tourist experience, and complement the accredited visitor information centre in Wedderburn.
Welcome Shops are set to be rolled out at Bridgewater on Loddon Post Office, Inglewood
Eucalyptus Distillery Museum, Tarnagulla Post Office, Mitiamo General Store, Pyramid Hill Supermarket, Newbridge General Store and the Boort Newsagency.
Loddon Shire Council CEO Lincoln Fitzgerald said the program would be a great resource for visitors to the Loddon Valley.
“The Welcome Shops will be a great source of knowledge for visitors, and even for locals
wanting to learn more about the tourism offerings across the region,” Mr Fitzgerald said.
“The Welcome Shops will also assist in encouraging visitors to explore more of the Loddon Valley, meaning greater visitation across the Shire and visitors likely to stay here for longer periods.”
The Welcome Shops, which will be easily identified by A-Frame signage, will feature a distinct brochure stand and provide specific travel information about the Loddon Valley.
Bridgewater Post Office’s Kylie Hetherton said they were looking forward to being part of the Welcome Shop program.
“It’s a fantastic opportunity to promote Bridgewater and its surrounds, as well as the Loddon region as a whole,” she said.
“We’re looking forward to chatting to visitors and locals about the amazing range of things to see and do across the Loddon Valley, while also passing on our local knowledge.”
Mr Fitzgerald thanked the venues and businesses who are participating in the Welcome Shop program.
“Together with the participating venues, council is looking forward to greater benefit to the visitor, local businesses and the Loddon Shire economy,” Mr Fitzgerald said

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