LODDON Shire has ruled out ditching Inglewood’s blue eucy branding ... for now.
Manager tourism and economic development David Stretch said on Monday that town branding was considered in the streetscape project design that will go on display at Inglewood Post Office this week.
Mr Stretch said the design and scope “has been discussed most recently by the Inglewood Development and Tourism Committee in 2023 as part of a tourism marketing project led by council and a marketing consultant”. 
Responses to streetscape project questions posted online by Loddon Shire last week said there were no plans to ditch Inglewood’s blue eucy town sign branding for the Mallee fowl.
“The existing town signage presenting Inglewood as ‘the blue eucalyptus town’ is located outside the design footprint and there is no plan to remove signage carrying that message.”
The DJANDAK plans propose the Mallee fowl on a new town sign on the Brooke Street bend and “a smaller feature has been designed for the town limits”.
Mr Stretch said council’s current place brand development project would focus on the ‘Loddon’ brand.
“The Inglewood Streetscape Enhancement project is certainly an opportunity to build more consistency into the town’s brand and messaging,” he said.
He said meetings of the streetscape project advisory group were being held “are every few months”.
“There have been four at this stage. The next one is scheduled for the end of July and is an online catch up.”
Council says the latest design iterations have been shared with the advisory group whose members had been appointed by Inglewood ward councillors and comprises key business and community stakeholders with a direct interest in the project work. 
DJANDAK plans were released a month ago and had been available online or at council’s Wedderburn offices.
Council says no date has been set for the end of community consultation. “We intend to leave the online feedback portal open at this time,” Mr Stretch said.
Residents have asked whether the design will see Inglewood disassociating itself from its history to eucalyptus and gold.
According to council: “The DJANDAK design statement demonstrates a commitment to the community-led streetscape masterplan and clearly acknowledges Inglewood’s history and reputation as ‘a gold mining town’ with ‘eucalyptus oil distillery and a good range of antique and vintage wear shops.”