General News
1 July, 2026
Pitching some blooming ideas
TOURISM operators are preparing for spring with ideas for a regional campaign.
TOURISM operators are preparing for spring with ideas for a regional campaign.
Loddon businesses and attraction owners were in Inglewood on Tuesday for a briefing on Destination Greater Bendigo Loddon’s Spring Bloom campaign.
“Now in its seventh year, Bloom is fast becoming the region’s hero destination campaign,” DGBL said.
“We promote Bloom each year throughout Victoria and interstate. The campaign is a celebration of spring, showcasing the region through a vibrant program of experiences, offerings, and activations.”
The promotional campaign aims to strengthen the Bloom brand as a leading ‘must do’ Victorian spring experience, drive visitor dispersal across the region and increase visitor yield.
Read More: Loddon Shire, Inglewood