General News
31 July, 2024
Loddon Way - the new way to discovery
THE excitement of discovering the region’s unique, historic and natural attractions will propel tourism promotion to a new era with the spring launch of Loddon Way. The region’s first exclusive quarterly tourist magazine will be launched by the...
THE excitement of discovering the region’s unique, historic and natural attractions will propel tourism promotion to a new era with the spring launch of Loddon Way.
The region’s first exclusive quarterly tourist magazine will be launched by the Loddon Herald with support from Loddon Shire’s tourism unit.
Loddon Way will bring into one publication the joy and vibe of local towns and communities to be shared by visitors and residents.
“Our Loddon Way will strengthen local businesses and the shire’s economy with a unique look at our events and attractions and the wonder of discovering what makes our region the place to visit and stay,” said Loddon Herald managing editor Chris Earl.
“Loddon Way has been in the planning for 12 months, a quarterly publication that will be distributed through tourism and accommodation networks across the Loddon Shire and in other regions.”
Three-time Australian travel writer of the year and Loddon Herald sports journalist Gary Walsh will craft stories taking readers down paths that of unique perspective to exploring the region.
Gary says: “Loddon Way will capture the imagination of people looking for their next journey of discovery and put our area front of mind and action.”
Enzo Scafati, the former Inglewood publican and salesman, has been appointed advertising manager for the Loddon Way.
“This will be a wonderful tourist resource, bringing every town and every attraction across the shire into one publication selling our great Loddon region,” he said.