ECONOMIC data is expected to show a massive injection in Loddon communities over Easter.
Loddon Shire’s tourism and economic development manager David Stretch said data on visitor spend would be available. in three weeks.
“Anecdotal feedback received by tourism staff from relevant businesses suggests Loddon Shire visitation during the 2025 Easter period has been very strong,” Mr Stretch said.
“The orienteering activity attracted 1000 visitors to the Loddon Shire at Easter, with more than 300 tourists remaining on in the Loddon Shire and participating in the second event last weekend.
“Loddon Shire provided traffic management services to the orienteering event and incorporated the event in its event promotion budget and spend.  
“Tourism staff also provided digital content and business listings to the orienteering event organisers, to ensure local tourism experiences and operators were promoted and received maximum visitation and benefit.”
Mr Stretch said the orienteering events added to a busy Easter across the shire that saw more than 200 streetrods in Inglewood on Easter Monday.
“Council was thrilled to hear news that the Rheola Charity Carnival was once again well-supported with great events, participation and visitor numbers.  
“Council’s tourism team has increased the prominence of the event in its digital marketing, promotional materials and event calendars, very much in recognition of the Rheola event’s historical and cultural significance, as well as its uniqueness to Loddon Shire and the significant number of visitors the event continues to attract,” Mr Stretch said.